Influencer Marketing

A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.

~ Scott Cook, Founder of Intuit


Word of mouth is unquestionably the most valuable form of advertising an over the last decade social media has created the greatest marketing opportunity in history: word of mouth recommendations at scale.

Social media sites like Facebook, Instagram, and Snapchat make it easy for brands of any size to quickly become part of the conversation, right?

We wish it were that easy.

Being heard online takes a lot more work and skill than just putting up a profile and publishing a few posts.

Fortunately, there’s a solution.

And, it happens to be our specialty. Well-executed influencer marketing campaigns have been shown time and time again to deliver the best value for every dollar spent for reaching a highly-targeted audience at scale with a persuasive, impactful message. Our consultants have been keynote speakers at influencer conferences, speak at more than a dozen trade shows each year, hold seminars, and work on influencer campaigns as both influencers and organizers.


  •   All of our influencer projects are customized to each client’s needs.
  •   Our influencers have spent 10+ years cultivating deeply connected audiences of millions of fans.
  •   We actively recruit “up and coming” influencers who adopt new and exciting social platforms.
  •   Our management team is made up of internationally-recognized influencer marketing professionals, often seen on stages at travel and marketing conferences around the globe.
  •   Our commitment to data-driven decision making ensures we’re reaching your preferred source markets.
  •   All our influencers are fully-vetted, well-coached, and deeply invested in the success of our campaigns.
  •   We work closely with our clients to ensure we’re designing amazing brand experiences that our influencers are excited to share.
  •   We’re great at producing CFO-friendly reports and metrics that track back to important business goals.

UpThink CEO, Matt Gibson, speaking at PATA Mart in Jakarta, Indonesia
UpThink CEO, Matt Gibson, speaking at PATA Mart in Jakarta, Indonesia.

We have years of experience executing influencer marketing campaigns that have wide-reaching and long-lasting results. From large-scale campaigns to one-off Twitter chats, from influencer outreach to source-market specific campaigns, we will make sure you maximize the benefits your influencer marketing campaign.