If you’re not meeting your visitors’ needs, it doesn’t matter how ‘optimized’ your site is.
~ Stoney deGeyter
There is a well-known paradox in the way companies allocate online marketing budgets that digital marketers joke about, but that is also a bit sad. Companies are quick to approve large budgets for beautifully designed websites, but after the websites are built they’re reluctant to spend the money it takes to ensure that it receives the visitors it was built for.
It’s like investing in the construction a beautiful hotel on a remote beach, and then refusing to promote it and allowing it to remain vacant.
In the hospitality industry, an investment like that would be considered insane. In digital marketing, it’s sadly quite common.
What’s the point of building a beautiful website showcasing your destination, brand, or services if nobody ever sees it?
As competition for website traffic grows and Google changes the way it decides which websites to send people to, many companies struggle to attract qualified leads and customers through search engine traffic.
- Our team have been providing SEO services to the travel industry for nearly a decade and we excel at it.
- With our vast network of travel influencers, all of whom are SEO savvy, we can quickly build natural and rank-boosting backlinks to your content.
- We have subject matter experts on every possible niche ready to write content for your website, showing search engines that you provide fresh, well-written content.
- All of the content we provide is written for real people, not robots. But we know how to make sure the search engine bots like it too.
- We work with a variety industry-standard tools to make sure every decision is supported by solid, measurable data.
- Sustainability and long-term rankings are our goal. We don’t use short-sighted hacks that provide short-term gains but cause problems later down the line.
We understand the unique challenges travel brands face in the highly competitive environment of search engine optimization. If you’re looking for a partner to who knows how to create and promote content that ranks well every time, we will show you a better way.